Transform Your Fitness Journey
Achieve your goals with expert coaching and support.

Achieve your goals with expert coaching and support.
Our Philosophy
Founded on the Greek concept of "arete" – the pursuit of excellence and reaching one's highest potential – Arete Fitness Academy delivers Olympic-level coaching to ambitious individuals seeking athletic excellence alongside their professional success.
We believe that exceptional fitness coaching shouldn't be reserved for elite athletes alone. Our mission is to provide the same evidence-based, personalised approach that has produced championship results to dedicated individuals at all levels.
Our Founder
John Starrett brings 40 years of unparalleled coaching experience to Arete Fitness Academy. As an Olympic running coach and former strength and conditioning specialist at the University of Oxford, John has developed proprietary training methodologies that combine scientific rigour with practical application.
Throughout his distinguished career, John has guided athletes to Olympic qualification, national championships, and countless personal bests. He has simultaneously helped busy professionals integrate high-performance training into demanding schedules, proving that career success and athletic achievement can powerfully complement one another.
Our Approach
At Arete Fitness Academy, we understand that achieving exceptional results requires more than generic training plans. Our comprehensive approach begins with a personal consultation with John Starrett, who conducts an in-depth assessment of your goals, experience, and unique requirements.
Following this assessment, you'll be matched with a specialist coach whose expertise aligns precisely with your objectives. This personalised matching process ensures you receive targeted guidance from an expert in your specific discipline.
Whether you're pursuing marathon excellence, triathlon performance, HYROX success, or sustainable fitness transformation, our coaching team delivers programme design that combines elite methodology with practical implementation for your lifestyle.
Our Commitment
We measure our success through your achievements. Every aspect of our coaching philosophy centres on delivering measurable results while respecting your time constraints and life balance. Our evidence-based approach, developed at the highest levels of sport and refined at the University of Oxford, ensures maximum efficacy for your training investment.
Join us at Arete Fitness Academy and discover how Olympic-level coaching can transform your performance journey.
Transform your running with Arete Fitness Academy's elite coaching. Led by Olympic coach John Starrett, our personalised programmes combine cutting-edge training methodologies with scientific principles refined by John Starrett at the University of Oxford.
Whether you're targeting your first 5K or pursuing championship performances, our expert coaches deliver customised plans, technique analysis, and continuous support to elevate your running to unprecedented levels. Join our community of athletes—from beginners to elite competitors—and experience the difference Olympic-level coaching makes.
Master all three disciplines with Arete Fitness Academy's comprehensive triathlon coaching. Our expert team delivers meticulously structured programmes that balance swimming, cycling and running development, optimised for your target race distance.
From technique refinement to transition efficiency, race-day nutrition to equipment selection, we provide the specialised guidance needed for multisport excellence. With personalised coaching from elite multisport specialists and access to our supportive community, your triathlon journey transforms from isolated training sessions into a coordinated pathway to peak performance.
Conquer the fitness racing phenomenon with Arete Fitness Academy's specialised HYROX training.
Our expert coaches develop your capacity across all eight stations and connecting runs through scientifically structured programmes that balance strength, endurance and technique. We analyse your movement patterns, identify limiting factors, and deliver targeted training to enhance performance across every element of the competition. With station-specific strategies, race-day planning, and regular progress benchmarking, we'll prepare you to excel in this challenging race format with confidence and competitive edge.
Achieve sustainable transformation with Arete Fitness Academy's holistic approach to fitness and weight loss.
Developed by Olympic coach and former University of Oxford nutritional adviser John Starrett, our programmes integrate evidence-based nutrition, progressive exercise, and behavioural psychology to create lasting change. We focus not just on short-term results, but on rebuilding your relationship with food, movement, and body composition for life-long wellbeing. Our specialists provide personalised guidance, accountability, and continuous support to help you navigate challenges, overcome plateaus, and achieve the sustainable transformation other approaches have failed to deliver.